Our Story

Every Bait has a Story

Coeur d’Alene Custom Tackle was built from a passion for fishing, family, and the outdoors. Inspired by the waters of the Pacific Northwest and the memories made along the way, we create hand-poured soft plastics and tackle designed for anglers who live for the strike — and the stories that come with it.

Why We Started 

What started as time spent on the water — chasing fish, learning new techniques, and creating memories with family and friends — eventually turned into a drive to build tackle we truly believed in.

We wanted to create products designed by real anglers who understand the excitement of the strike, the challenge of changing conditions, and the stories that come from days spent outdoors. From hand-poured soft plastics to carefully designed tackle, every product is built with purpose, passion, and experience behind it.

For us, fishing has always been about more than just catching fish. It’s about early mornings on the water, teaching the next generation, exploring new places, and creating memories that last a lifetime. That mindset is what drives Coeur d’Alene Custom Tackle today.

Because at the end of the day, every bait truly has a story.